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Your clinic is where customers compare – take control of how it is presented

Manage prices, images and frequently asked questions, build a clearer clinic profile and see what potential customers want to know before they book.

It costs nothing to claim and manage the basic profile.

Is your clinic already here?

Skönhetskollen has profiles for 600 clinics in Sweden, based on public information. Find your clinic and apply to manage the profile.

Can't find the clinic? Register it further down.

How it works

Visitors compare clinics, read up and ask questions before they book. With a claimed profile, you decide what they see.

  1. Claim the profile

    Look up the clinic and apply to manage the profile. We check that you are authorised to represent the clinic before you are given access.

  2. Complete the information

    Submit prices and images via the clinic portal. We review them before they are published, and prices you provide are labelled "Confirmed by the clinic".

  3. Answer frequently asked questions

    Answer frequently asked questions once – so the same confirmed information can be used when more visitors ask.

  4. Receive enquiries

    Visitors can ask questions on your page and, when booking is enabled for the clinic, send booking requests.

  5. See what leads to the next step

    Follow how many people visit the profile, what they open and which questions keep coming up.

What a clinic profile can show

The profile brings together what visitors need in order to choose: treatments and prices with sources, who performs the treatment, answers to frequently asked questions, a review summary and – when booking is enabled – a booking request.

You enter the details once. The same confirmed information is used in the profile, in the question feature and when the clinic is compared with others.

Illustration – not a real clinic.

Basic profile and extended features

All clinics have a basic profile. Extended features are offered by agreement.

Basic profile

Free of charge

  • Clinic profile with address, treatments and prices with sources
  • Visible in searches, on city and treatment pages and in comparisons
  • Access to the clinic portal once the profile is claimed
  • Submit prices and images – we review them before publication
  • Answer frequently asked questions and see questions that visitors have not had answered
  • Statistics on visits, opened questions and requests
  • When booking is enabled, Skönhetskollen handles booking requests on your behalf

Extended features

By agreement

Everything in the basic profile, plus:

  • Booking requests can go directly to the clinic and be handled in the clinic portal
  • You see and handle your own requests – accept or decline – with the customer's contact details
  • You only see requests to your own clinic
  • Works alongside your current booking system – you don't need to switch
Contact us about extended features

Paid features do not affect our checked details, the default sorting or how historical reviews are summarised. Paid placements are always labelled Sponsored.

See what visitors look at and which questions keep coming up

See which parts of the profile attract interest, which questions keep coming up and how visitors move on. In the clinic portal's statistics you can see, among other things:

  • How many people have visited the profile
  • Which frequently asked questions visitors open
  • Which questions have been asked without getting an answer
  • How many people started and sent a booking request, when booking is enabled
  • What is still missing from the profile

Frequently asked questions from clinics

Why is our clinic already on Skönhetskollen?

We build profiles from public information, for example the clinic's own website and price list, so that visitors can compare. When you claim the profile, you can add to and correct the information.

What does it cost?

It costs nothing to claim and manage the basic profile. Extended features are offered by agreement – contact us if you would like to know more.

Can we pay for a better placement or a better review?

Paid placements may occur and are always clearly labelled as Sponsored. Paid features do not affect our checked details, the default sorting or how historical reviews are summarised.

Does the question feature give medical advice?

No. It only answers on the basis of information that the clinic itself has entered. If an answer is missing, you will see the question in the clinic portal and can add to the profile.

How we handle personal data in booking requests is described in our privacy policy.

Can't find the clinic, or would you like to know more?

Report a clinic that is missing, or ask about extended features. Fields marked * are required.